• What is marketing?  
• What is digital marketing?
• Why are people going online?
• Key concepts of digital marketing
• Benefits of digital marketing
• How digital marketing evolved
• Who’s using digital marketing?
• How traditional and digital media differ?
• What are inbound and outbound marketing?
• Understand the future of digital marketing
• What is the Internet and how it works?
• How the internet evolved?
• What is a search engine?
• Types of search engine
• How does the search engine work?
• Why is google the world’s best search engine?
• Ranking factors of google
• What are the reasons for yahoo’s failure?
• Tools required in digital marketing
• What is advertising?
• What is online advertising?
• What is AdWords?
• Some of the best digital marketing case studies
• Carer scope in Digital Marketing

• What is the Website?
• What is www?
• What are the different types of websites?
• Web page vs website
• Difference between blog vs website
• Components of the website
• Purpose of creating websites
• How to build a web page?
• Web design vs web development
• What makes a website user-friendly?
• Dynamic vs Static website
• What are responsive websites?
• Build your own portfolio website

• What is domain & subdomain name?
• Parts of domain name
• How to choose a domain name?
• What is the Protocol?
• What is IP ADDRESS?
• What is web hosting?
• What is Uptime?
• Types of Web Hosting
• How to buy domain and hosting?
• Costs of a domain name
• Buying and managing domains
• Importance of server security
• What is SSL certification?
• When your site goes down what will happen?
• What is the page authority and domain authority?

• What is WordPress?
• Understanding WordPress and it’s functioning?
• Features of WordPress
• Advantages and disadvantages of WordPress
• com vs wordpress.org
• Sites built with WordPress
• How to Install WordPress?
• Editing the page and change the site title
• Add and edit a menu
• Blog page design
• Adding a video to your website
• Add social sharing buttons
• Working with dashboard
• What are Plugins and their uses?
• What is the widget and how to use it
• Creation of Pages and Menus
• The importance of homepage
• Terms, Privacy, and Disclaimers
• Difference between Posts and Pages
• Integrating google analytics
• Adding a site to webmaster tools

• Introduction and Understanding of SEO?
• How does Search Engine work?
• Basics of SEO
• On-Page SEO vs Off-Page SEO
• What is the main purpose of using keywords in SEO?
• Some important SEO tools
• What is link building and why does it matter?
• What are backlinks?
• What is an outbound link?
• Difference between do-follow and no-follow links
• What are meta tags
• What is an anchor text?
• What is robots.txt?
• What is the landing page?
• Latest updates in Google search algorithm
• Panda algorithm vs Penguin algorithm
• How to remove toxic links to a site?
• What is Sitemap? How is it important?
• What is social bookmarking?
• What is social networking?
• What is RSS feed?
• What are google sitelinks?
• What is google my business?
• Popular SEO Blogs to follow
• What is Alexa Ranking?
• Why we use content marketing for SEO?

• What is content writing
• Introduction to the different types of Contents
• How to improve writing skills?
• How to write SEO optimized content?
• Use of proper Tags (h1, h2, h3)
• Attractive Title and Headings
• Anchor Texts
• How to count words
• Understanding your audience
• Write for users, not for google
• What makes good content?

• What are Keywords?
• Types of Keywords
• Keyword-based on length
• History of Keyword Research
• Why is keyword research important?
• LSI Keywords
• What is the keyword research process?
• Understanding your target market
• What is Keyword Density, and does it matter?
• Know what your people want
• How to use google keyword planner?
• How to do the business analysis?

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• What is Social Media Optimization?
• What is Social Media Marketing (SMM)?
• Search Engine Optimization vs Social Media Optimization
• List of social media
• Importance of social media
• How Social Media Affects SEO?
• How to promote business through SMO
• What is Viral Marketing
• Social media success tracking tools?
• What type of social media content converts best?
• What is the responsibility of a social media manager?
• Top social media marketing tools to consider?
• Some common social media mistakes

• Facebook Insights
• Facebook Algorithms
• Ad Practices for Ad Content
• Facebook Targeting Options
• Retargeting or Facebook Exchange
• Facebook Page Management

• Introduction to Twitter Marketing
• Do’s and Don’ts of Twitter Marketing
• Twitter Ads – Content & Targeting
• Influencer Marketing
• Power of Twitter and use of hashtags
• Tools and Measurement

• Introduction to LinkedIn
• How to Market
• Personal marketing
• Brand Marketing
• LinkedIn Ads
• LinkedIn Campaigns

• Creating a Business Page
• Marketing Tools and Ads
• Influencer Marketing on Instagram
• Strategy How to Drive Engagement
• Switching Accounts
• Lead Generation through Instagram

• Creating a Business Page
• Marketing Tools and Ads
• Influencer Marketing on Short Video Platform.
• Strategy How to Drive Engagement
• Switching Accounts
• Lead Generation through Short Video
• Sell Products and Services
• Best Short Video Platform

• Understanding About Trends
• Searching Trends
• Creating Content Go Viral
• Omni Channel Approach

• Introduction of Quora Ads
• Type of Ads Campaigns
• Quora Pixel Code Installation
• How to Create Ads
• Remarketing in Quora

• Why use Pinterest for business?
• How to set up a Pinterest account for your business
• Analyze Work
• Spice Up Your Strategy
• How to Create Popular Pins
• Images that Work

• YouTube Channel Creation
• Video Creation, Uploading and Optimization
• Video Content and story line ups
• Channel Monetization
• How to earn like a Boss
• Case Study

• How to Automate Social Media
• Tools to Automate Social Media
• What you Can & Can’t Automate
• Automating Social Media Reporting & Analytics
• Find the best time to share
• Rules of Smart Social Media Automation

• Intro to Google Algorithm
• Types of Google Algorithms
• How Algorithms works
• How to adjust Algorithms
• Check if you have been hit by any of them
• Major Google Algorithm changes and Penalties

• Understanding of Google Search Console
• Using Google Search Console to Increase Traffic
• Crawl Stats Vs Crawl Error
• Removing Spam Backlinks from Website
• Index Pages in Google Search Console

• Introduction of Google Analytics
• Data Analysing with Google Analytics
• Checking User Behaviour
• Tracking Traffic from Different Source
• Using Analytics Date for Retargeting

• Money Making with AdSense
• Easy Steps for AdSense
• How to Approve AdSense Account
• Placing Ads to Website

• What is AdWords?
• Ads Placement
• How to get approval for AdWords?
• How to get Ads on your Blog/YouTube
• Content and traffic strategy
• Guidelines and requirements

• Marketing Objectives to Display Advertisement
• Display Ad Formats & Tools
• Audience Targeting
• Remarketing and Advanced Audience Selection
• Dynamic Display Ads
• Payment Modules

• What is Ecommerce Website
• E-Commerce Marketing concepts
• The online purchasing decision
• Top Motivators for Shopping Online
• Advantages of eCommerce
• Use affiliate marketing for eCommerce strategy

• Understanding & Benefits of Email Marketing
• How to write Effective content and subject line?
• Why Email automation is required?
• Designing an effective Email campaign
• Tracking Email Marketing Reports
• Email Guidelines

• Introduction to SMS Marketing
• Why SMS Marketing
• Kinds of SMS
• Promotional SMS
• Transactional SMS
• How to Integrate SMS on Software’s

• What is Mobile Marketing?
• Methods of Mobile Marketing
• How to create a mobile website?
• Why Focus on Smartphone Apps
• Advertising on Mobile App
• Importance and Future Scope

• Why it’s important?
• How is App SEO done?
• Character Limit in Title and description
• Why rating and reviews are important factors
• Advertise your application

• How do Remarketing Ads work?
• How much does Remarketing Cost?
• What is Remarketing Campaign
• How to target non-converting audience segments
• How to Boost Conversions with Remarketing
• Strategies for Better Remarketing

• An introduction to affiliate Marketing
• Types of Affiliate Programmes
• When do you use Affiliate Marketing?
• Top Affiliate Earners in India
• Choose best affiliate networks
• Grow your Business with Affiliate Marketing?

• What is Growth Hacking?
• Who uses it and Why do we need it?
• Growth Hacking Tools
• Growth Funnels and Tactics
• How to Approach Marketing Data Analysis?
• Case Studies of Growth Hacking

• Lead Capture
• Lead Magnets
• Landing Page Conversion Techniques
• Lead Scoring

• How do I make money successfully?
• How entrepreneurs are making money?
• How can You earn a lot of money?
• Secret ways to make money online
• How to keep your business growing?
• The average person can become a millionaire

• Editing Image
• Crating Creatives
• Basic to Advanced of Canva
• Marking Ads with Canva & Hacks of Canva

• Basic of Video Marketing
• Hacks of Video Marketing
• Basic of Filmora
• A-Z Video Editing

• Freelancing Overview
• Types of Freelancing Work
• Finding Clients: Freelance Websites
• How to grab freelancing Projects

• Freelancing Overview
• Types of Freelancing Work
• Finding Clients: Freelance Websites
• How to grab freelancing Projects